JOANNA decided to open an ecommerce website in 1999. Knowing she wanted to be able to do updates herself she made a deal with her website designer to show her how it was done while he made it for her. Once it was complete and Joanna began doing the updates herself she found it to be much more to her liking than running an ecommerce site. To get some initial experience she first began making websites for friends and then for non-profits and took many computer classes. As her proficiency grew and she started getting customers a new business was born; Imagine Website Designs. Shortly thereafter she was hired to be the Art Director on the (now retired) Topanga Magazine. It was a great learning experience and added an understanding of print production to her repertoire.
What do you love most about Topanga?
The feeling I get when turning onto the Canyon road when returning from town. Watching the fog roll in below us. The fragrance of the Canyon on a fresh spring morning. The community that is Topanga, filled with eclectic and heartful spirits.
What inspired your business?
Besides enjoying the process of website design… I actually worked for that guy that created my first website and was appalled at the way he treated his customers. I knew I could do better and have made a point ever since to be sure customer service was my priority.
Who knows? That is one thing about this field of work, it grows and changes and new rules come out and there is always something new to learn. Mixed in with that, taking care of my Sweetheart, my Dad and our new rescue kitties, travel to the South Pacific, home improvements…
Best piece of business advice?
Actually GO to the Chamber mixers and take the time to get to know this wonderful business community. Helping each other, even those in your same line of business, will only help to improve your own.
Best thing about the Topanga Chamber?
The support, both intellectually and emotionally. I remember one morning mixer where one of the members had an accident on the way in and was quite tramatized. The whole mixer turned into a support group for her and we still got the business at hand done. These people are my friends and I am grateful for each one!